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will.i.am | i.am.auto

As a freelance digital marketer, every project I take on brings its own unique challenges and opportunities. However, there are some projects that stand out as truly exceptional. One such project was my collaboration with the legendary musician and visionary entrepreneur, will.i.am, on his groundbreaking venture into the automotive world through i.am.auto.

The Visionary Behind i.am.auto

Will.i.am, the creator and frontman of The Black Eyed Peas, is renowned for his musical genius and creative prowess. But he’s also a forward-thinking innovator with a passion for pushing boundaries. In a move that surprised many, Will.i.am set his sights on the automotive industry, aiming to leave his mark on the “Big 3” – Ford, General Motors, and Chrysler.

Designing the Dream: A Car with Character

will.i.am wasn’t content with merely entering the auto industry; he wanted to make a statement. Collaborating with West Coast Customs, he embarked on designing his own car, one that would be an embodiment of his unique style and vision. The result was a stunning, one-of-a-kind vehicle that turned heads and raised eyebrows in equal measure.

Client

will.i.am

Date

January 14, 2013

Designer

Sean Farrell

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The Power of a Pitch

But a remarkable car alone wasn’t enough. To pitch his ambitious idea to the leaders of the “Big 3” automakers, Will.i.am needed to go above and beyond. He had a visionary video that showcased his vision for i.am.auto, a video that would be a game-changer. However, he had a challenge: how to ensure that this video could be displayed seamlessly to each leadership team separately, with the video playing simultaneously on 20 iPads for each attendee of each meeting.


My Role as a Digital Marketer

This is where my role came into play. Will.i.am entrusted me to transform his vision into reality. My mission was clear: I needed to ensure that the video played flawlessly on over 20 iPads simultaneously for each meeting. Working closely with Will.i.am’s team, we crafted custom-designed boxes branded with “i.am.auto” to house each iPad.


Crafting the Perfect Pitch

Collaborating with Will.i.am’s team, I took charge of creating the custom packaging for the iPads. These boxes weren’t just containers; they were a statement of i.am.auto’s commitment to innovation and style. The branding, “i.am.auto,” was prominently displayed, leaving no doubt about the message we wanted to convey.


Seamless Simultaneity: The Custom App

The heart of our project lay in the custom app I developed. This app was designed to ensure that Will.i.am’s video played seamlessly and synchronously on all 20 iPads in each meeting. With meticulous attention to detail, I crafted an experience that would leave a lasting impression on the executives of Ford, General Motors, and Chrysler.


The Pitch Meeting

The day of the pitch arrived, and anticipation was high. Will.i.am walked into the boardrooms of these automotive giants, each time armed with our meticulously designed boxes and iPads. As the video began playing on all 20 screens in perfect harmony for each attendee, the impact was undeniable.


The Legacy of i.am.auto

While the outcome of those pitch meetings remains undisclosed, the legacy of i.am.auto lives on. It represents the audacity to dream, the courage to innovate, and the belief that music and automobiles can harmoniously coexist under the visionary leadership of will.i.am.


This project taught me that in the world of digital marketing, creativity knows no bounds. It was an honor to collaborate with Will.i.am on a venture that challenged conventions and opened doors to new possibilities in an unexpected industry. As a freelance digital marketer, I’m always ready to take on projects that push the envelope, and the i.am.auto project will forever be a testament to the power of innovation and collaboration.

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